The Apple Car division in the recent past has been led by John Giannandrea who is the AI and machine learning boss at the Cupertino-based tech company.
“We have seen enough echoes in the supply chain that we know Apple is really looking into every detail of car engineering and car manufacturing. But nobody knows if what Apple creates will be a car or a tech platform or a mobility service,” said Peter Fintl, the director of technology and innovation at Capgemini Engineering Germany.
Apple is developing an advanced EV powertrain and has also been working on autonomous technology, though its tech is deemed to be behind what Waymo and Tesla have achieved. Apple could be planning a service of robotaxis perhaps.
So sometimes Apple re-focussed its energies towards just making core self-driving technology, but in the recent past, it has gone back to the plan of making full Apple-branded cars. It has, however, run into resistance from auto manufactures who don’t want to just “make” a car as per Apple’s specifications with it being marketed as an Apple product, a technique it deploys across all its products which are manufactured by biggies like Foxconn and Pegatron.
The Apple Car division in the recent past has been led by John Giannandrea who is the AI and machine learning boss at the Cupertino-based company. Giannandrea previously was the head of Google Search, before he joined Apple in 2018.