Atul Auto Launches All-New RIK Autorickshaw In Gujarat

Atul Auto Limited aims to start supplies of RIK across India as well as international markets post-April.

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The all-new Atul RIK is available in three fuel variants – CNG, LPG & petrol.

Atul Auto Limited expanded its product portfolio by launching the new-generation RIK autorickshaw for the Gujarat market. The all-new Atul RIK is available in three fuel variants – CNG, LPG & petrol. The Indian three-wheeler manufacturer claims that the RIK platform was perceived after extensive research keeping in mind the customer requirements both for the domestic and international markets. The company aims to start supplying the RIK across India as well as international markets post-April. With a network reach of over 120 touchpoints, the auto manufacturer has a stronghold in the state of Gujarat.

The all-new Atul RIK CNG combines both style and economics and gets features such as a beige colour dashboard, semi-digital instrument cluster, step-less entry, first-ever LED taillamps and more. The company also offers RIK customers with ‘Atulya Vishwas’ scheme for better Return on Investment (ROI). Apart from this scheme, the RIK CNG and LPG variants come with 36 months (unlimited km) super warranty.

Speaking on the occasion, Niraj Chandra, Director, Atul Auto Limited said, “Small CNG auto-rickshaw segment was waiting for a stylish and trendy product since many years. The style-conscious customers prefer technology and style over traditional looks. We have introduced the RIK with a 360-degree approach, ensuring end to end solutions for the customers. By introducing RIK, we are sure to gain a good market share in 0.35T 3-wheeler industry.”

The President Finance, Shri J V Adhia added, “Atul Auto Limited (AAL) will strongly back RIK CNG/LPG at all locations with Khushbu Auto Finance (KAFL), the NBFC associate concern of AAL along with other retail finance partners.”

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The Vice President, Sales & Marketing, Pushkar Sinha said, “The small & midsize segment alternative fuel is already showing strong growth indicators fuelled by rising diesel prices, pollution concerns and the opening up of Metros and suburban railways. Gujarat is our forte and we are targeting a minimum 25% market share.”

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