My colleague, the columnist John McWhorter, a educated linguist, noted in a current essay that the catchphrase was an American occasion of a euphemistic language apply recognized in South Africa as hlonipha, wherein an innocuous phrase or phrase is substituted for an utterance which will give offense. “Let’s Go, Brandon!” additionally capabilities as “in-group salute” for Republicans, Mr. McWhorter wrote.
That appeared to not sit very properly with Mr. Brown. “I don’t need it to simply be the substitute for a cuss-word,” he mentioned. Then he reconsidered his place: “I imply, if it’s making it extra well mannered, then, by God, I assume, go forward,” he mentioned.
A part of his drawback is that he faces a microcosm of what NASCAR is navigating. The automotive racing affiliation’s “problem is to enchantment to a brand new viewers with out alienating an previous one, even because it seeks to distance itself from a few of what that previous viewers held pricey,” Roy Furchgott wrote just lately in The New York Instances. NASCAR is attempting to enchantment to a youthful and extra numerous new era of followers and to hold on as a cultural hub of the conservative white South. Earlier within the day of Mr. Brown’s victory, a bunch of race followers convoyed with Accomplice flags outdoors the speedway, the fourth such protest of NASCAR’s ban of Accomplice flags from its occasions.
“This complete Talladega race win was presupposed to be a celebration, after which it was presupposed to be one thing that I used to be in a position to make use of to maneuver up, and I actually needed to capitalize on that,” Mr. Brown mentioned. “However with this meme going viral, it was extra of, I needed to keep extra silent, as a result of everyone needed it to go on to the political aspect. I’m in regards to the racing aspect.”
Earlier than our lap, we talked about racing, and Mr. Brown was animated and intense as he defined the fundamentals: how the Xfinity Collection is much like AAA, the best rung of minor-league baseball, and why conserving fuel is essential (you lose time refueling). After the drive, we sat down at a picnic desk by the Dominion Raceway. My abdomen started to settle, and I began asking him about politics.
Mr. Brown regarded away from me, over the monitor, attempting to verify he spoke rigorously. He’s a Republican, he mentioned. He makes positive to vote on Election Day, and he wish to encourage others to vote, as properly, however he would reasonably not say who he voted for.
And did he assume we should always, properly, cuss at Joe Biden?
“The problem is, I don’t know sufficient about politics to actually type a real opinion, so I actually concentrate on racing,” he mentioned.