Classic Legends is the parent company of the Jawa motorcycle brand, and has already set up a technical centre at its base in Coventry, United Kingdom.
The BSA Company was awarded this grant by the UK government’s Advanced Propulsion Centre, for development of innovative zero emission motorcycles that support the UK automotive sector’s quest to go green and create thousands of jobs in the process. Classic Legends has already set up a technical centre at its base in Coventry, United Kingdom. The revived BSA Company will also manufacture motorcycles with internal combustion engines, along with an electric motorcycle.
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The Mahindra Group owns Classic Legends, which acquired the BSA Company, or Birmingham Small Arms Company in 2016. Classic Legends manufactures and sells the revived modern classic Jawa motorcycles in India. BSA was originally founded in 1861 to manufacture guns, and the brand’s metalworking factories were later turned to bicycles and then motorcycles. By the 1950s, it was the world’s largest motorcycle manufacturer, but it ceased production after going bankrupt in the 1970s.
Also Read: Analysis: Why Mahindra Acquired BSA Company?
During the 1950s and ’60s, BSA was one of the most popular British motorcycle brands, across the world, along with Triumph, Norton and Royal Enfield. While Royal Enfield shut shop in the UK in the ’50s, it continued to thrive in India, and is now a completely Indian brand, owned by Eicher Motors, with its headquarters in Chennai. Norton Motorcycles was acquired by India’s TVS Motor Company in 2020 for GBP 16 million. Triumph is the only British brand with its ownership, heritage and manufacturing still concentrated at its headquarters in Hinckley, UK.