“We like to keep it real just like our menu. So we’re removing colors from artificial sources from our food. #KeepItReal,” wrote Burger King on Twitter. The 30-second clip has been viewed over 8.3k times and received hundreds of likes and comments too.
In the video, we can see several bottles of food colouring kept on a shelf. These are then used to paint interesting posters depicting different ingredients of a burger including the buns, lettuce, tomato, and meat. “We’re using colours from artificial sources in these posters, not in our burgers,” reads the text alongside the posters.
The interesting move by Burger King grabbed eyeballs on social media. Several users appreciated the move to ‘keep it real’ and avoid use of artificial colouring in the food entirely.
Take a look at the reactions:
Long live Burger King.— @lanny (@Lanny346162501) May 19, 2021
that’s great Burger King that makes me want Burger King— The Greatest Burger King Facts (@greatestbkfacts) May 19, 2021
We hope many more fast food giants follow suit and keep their products as real as possible. What did you think of the move by Burger King? Tell us in the comments below.
About Aditi AhujaAditi loves talking to and meeting like-minded foodies (especially the kind who like veg momos). Plus points if you get her bad jokes and sitcom references, or if you recommend a new place to eat at.